Vital Zing was born out of frustration.

Frustration with sugar-loaded drinks pretending to be healthy. Frustration with labels that read like chemistry exams. Frustration with products packed with preservatives, artificial colours and mystery additives that no one could pronounce — let alone justify drinking.

So we decided to do something about it.

With diabetes, obesity and lifestyle-related health issues rising globally, we made it our mission to shake up the drinks industry — not politely nudge it… properly shake it. We wanted to create innovative products that actually made a positive difference in people’s lives, without compromising on taste (because let’s be honest, “healthy” shouldn’t mean “tastes like regret”).

While exploring global trends, we discovered water flavour enhancers — an incredibly smart concept that, at the time, was seriously under-serving people looking for clean, natural alternatives. The market was missing something: real fruit flavours, no sugar, no preservatives, no artificial colours, no carbs.

So we made something better.

In late 2014, we launched Vital Zing Water Drops — crafted with natural ingredients and crisp, real fruit flavours. No sugar. No preservatives. No carbs. No artificial ingredients. Just clean, convenient flavour.

We set ourselves five non-negotiables:
Cost effectiveness, versatility, convenience, real fruit flavours and clean quality ingredients.

Mission accomplished.

Then in 2016, off the success of Water Drops, we introduced a range of drop delivery products bringing the same natural, sugar-free innovation including :

Milk Drops - For dairy and alt milks (, almond, soy, oat, coconut ) plus yoghurts, custards, icings and creams.

Soda Drops - For the healthy alternative to popular carbonated drinks like cola, lemonade and ginger beer)

Cafe Drops - Because who doesn't like a bit of guilt free flavour in their coffees, smoothies and shakes! Replacing the sugar and additives in most syrups.

But more importantly....... flavour should be flexible, not fussy.

Since launching in 2014, Vital Zing has grown from a frustrated idea into an international brand, now distributed across New Zealand, Australia, Japan, Canada, Korea, Hong Kong, Israel and the USA.

But here’s the truth: brands don’t grow alone.

To our suppliers who believed in a start-up determined to do things differently.

To our distributors who backed a bold, disruptive little bottle and helped get it onto shelves around the world.

And to our customers — the label-readers, the sugar-ditchers, the flavour-lovers — who chose better and spread the word.

You’re the reason Vital Zing isn’t just an idea anymore. It’s a movement.

We’re proud of what we’ve built together — and we’re only just getting started.